Aman Gupta, co-founder of boAt Lifestyle and a judge on Shark Tank India, has taken significant legal action by filing a suit in the Delhi High Court to protect his personality rights. This move reflects a broader trend where celebrities are increasingly vigilant about unauthorized uses of their likenesses in the digital age.
The case, titled Aman Gupta v. John Doe & Ors., was initiated after Gupta expressed concerns over potential misuse of his identity online. On April 30, 2026, he moved the court seeking protection against what he described as unauthorized use of his image and likeness.
Initially, Justice Jyoti Singh was assigned to hear the matter but recused herself from it. The case is now scheduled for hearing by Justice Tushar Rao Gedela on May 7. Senior Advocate Diya Kapur and Advocate Nakul Gandhi are representing Gupta in this high-profile legal battle.
This case is not an isolated incident. The Delhi High Court has previously granted relief to various public figures concerning their personality rights, addressing growing concerns about the unauthorized use of likenesses—especially relevant in an era dominated by AI-generated content.
Key facts about the case:
- Aman Gupta’s suit emphasizes the rising need for legal protection of personality rights among celebrities.
- Justice Jyoti Singh recused herself from hearing the matter, highlighting potential conflicts or sensitivities involved.
- The court has previously protected several public figures’ likenesses against unauthorized use.
- Similar suits have been filed by other notable personalities such as Salman Khan and Allu Arjun.
The increasing trend of celebrities seeking legal protection for their identities raises questions about how far these protections should extend, especially with the rise of digital platforms and AI technology. How will this evolving landscape affect public figures and their relationship with fans and media?
