SNA Displays has partnered with Kevani to debut the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. This impressive installation measures approximately 61’5″ tall and 40′ wide, processing around 3.6 million pixels to deliver stunning visuals that are set to transform the advertising landscape in the area.
The DOOH display, located in a prime location, boasts a total digital canvas of 2,450 square feet with pixel dimensions of 2,340 x 1,520. Kevin Bartanian, CEO of Kevani, noted, “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales.”
In addition to the DOOH display, the National Retail Federation (NRF) has unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio, designed for broadcast-quality production, measures approximately 6’8″ tall by 11’10” wide and processes 4.7 million pixels.
The new studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing the quality of content produced for retail and advertising. Craig Sholder, SNA Displays’ West Coast sales director, emphasized the benefits of this technology, stating, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”
SNA Displays is shifting its focus to smaller-ticket, high-margin products amid uncertainty among grassroots customers, reflecting a broader trend in the industry. This strategic pivot aims to address the evolving needs of advertisers and consumers alike.
Yesco provided LED installation services for the DOOH display, ensuring that the project met the high standards expected in such a competitive market. As these installations become more prevalent, observers are keen to see how they will influence advertising strategies in urban environments.
Details remain unconfirmed regarding future expansions or additional installations by SNA Displays, but the company’s recent initiatives signal a commitment to innovation in the digital signage sector.
