The Royal Challengers Bengaluru (RCB) are on the brink of a major ownership change, with Diageo setting a deadline of March 31, 2026, for final bids on its 65% controlling stake. This sale could fetch an astonishing $2 billion, highlighting RCB’s status as one of the most valuable sports properties in the subcontinent.
Currently owned by Diageo through United Spirits, RCB has become a significant advertisement for the Royal Challenge Indian whisky brand. However, Diageo considers the franchise non-core to its drinks interests, prompting the decision to sell.
Two main contenders are vying for the purchase: a consortium led by EQT and another group that includes Ranjan Pai, Kohlberg Kravis Roberts and Co. (KKR), and Temasek. Previously, the Glazer family and Adar Poonawalla expressed interest but reportedly maxed out their offers at $1.8 billion, falling short of the current bids.
RCB’s value has surged, particularly following a remarkable 73% revenue increase after their title win in 2025. This spike in financial performance further emphasizes the franchise’s allure to potential buyers.
The Indian Premier League (IPL) season is set to kick off on March 28, 2026, with RCB playing their first match against Sunrisers Hyderabad. This timing adds urgency to the bidding process, as new owners would want to establish their presence before the season begins.
As the deadline approaches, the competition for RCB’s ownership intensifies, with binding bids currently estimated between $1.5 billion and $1.7 billion. The outcome of this bidding war could reshape the landscape of the IPL and the future of one of its most popular teams.
Details remain unconfirmed regarding the final bids and the potential impact on the franchise’s operations and branding. However, the stakes are undeniably high as RCB continues to capture the imagination of cricket fans and investors alike.
