As the excitement builds for the T20 season of 2026, a significant partnership has emerged between CREX and the Delhi Capitals. This collaboration is set to transform how fans engage with the game, moving beyond traditional viewing into a more interactive experience.
On an unspecified date, it was announced that CREX would serve as the Official Fan Engagement Partner for the Delhi Capitals. This partnership is particularly noteworthy as it aims to introduce real-time, interactive experiences across all matches, allowing fans to immerse themselves in the action.
Fans will have the opportunity to participate in quiz-based contests for free, a move that encourages active participation rather than passive viewership. This initiative is designed to deepen the connection between the team and its supporters, a sentiment echoed by Sunil Gupta, CEO of Delhi Capitals, who expressed delight in welcoming CREX into the fold.
Purshottam Rawat, CEO of CREX, highlighted the evolving nature of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This partnership aligns perfectly with that vision, as it seeks to engage the audience in innovative ways.
Through the CREX app, fans will access these interactive experiences during matches, enhancing their overall enjoyment and connection to the game. The app has already seen impressive statistics, boasting over 100 million downloads and 20 million monthly active users, with users engaging for a total of 213 million minutes.
The collaboration is part of a broader trend within the Indian T20 league, emphasizing the importance of digital fan ecosystems that merge live sports with gamification and immersive engagement. This shift reflects a growing recognition of the need to adapt to changing fan expectations.
As the season approaches, both CREX and the Delhi Capitals are poised to redefine the fan experience, making it more engaging and rewarding. Participants in the new interactive format can look forward to exclusive rewards, including team merchandise, signed memorabilia, and match tickets.
In summary, this partnership not only highlights the innovative spirit of both organizations but also sets a precedent for future collaborations in the sports industry. The focus on digital engagement is likely to resonate well with fans, ensuring that they remain connected to their favorite team in exciting new ways.
